Haske TV and FM Makes History with Internal Appointment of General Manager

When Haske TV and FM announced the appointment of Shettima Jiddere as General Manager a few months ago, it marked a quiet but historic turning point for the station. For the first time, leadership emerged not from outside, but from within, from someone who understands the institution not as an abstract organisation, but as a living system shaped by people, challenges, and shared aspirations.

Like many trailblazers, your journey did not begin with loud confidence. By your own admission, you once doubted whether you were equal to the task. That honesty alone speaks volumes. It takes courage to accept responsibility while aware of one’s fears and even greater courage to grow into the role.

Today, those early doubts have been answered not with words, but with results.
Since assuming office, your tenure has been marked by thoughtful innovations, renewed energy, and a deliberate effort to unite staff around a common purpose. There is a noticeable shift in atmosphere, one that reflects inclusion, collaboration, and a shared belief that everyone matters in the Haske Media story. These may not always make headlines, but they are the foundations upon which strong institutions are built.

What stands out most is your people-centred leadership. In an industry often pressured by deadlines, competition, and limited resources, the effort to carry staff along, to listen, and to build bridges cannot be overstated. Unity is not declared; it is cultivated. And under your watch, that cultivation has clearly begun.
Innovation, too, has found fresh expression. Whether in operational thinking, programming direction, or internal organisation, the station is steadily finding its rhythm balancing tradition with forward-looking ideas. These steps, taken consistently, are already positioning Hasken
TV and FM for greater relevance and impact.

This article is not just a commendation; it is also an encouragement. Leadership is a marathon, not a sprint. The expectations will grow, the challenges will evolve, and the weight of responsibility will increase. But the early chapters of this tenure show that self-doubt, when paired with dedication and sincerity, can give way to quiet excellence.
Keep the engines humming. Keep believing in the team. Keep trusting the process that has brought you this far. You may once have thought you couldn’t do the job but so far, so good, and the best may well be ahead.
Haske is stronger when led by one who knows its heartbeat. And today, that heartbeat is steady.

Tiana Babayo.